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Framing the Boutique: How Small Shops Can Win Big Online with Visual Identity

It doesn’t take a corporate war chest to make an impact online—just a sharp eye, a strong voice, and visuals that refuse to blend in. For local boutiques fighting for air in a space dominated by sleek e-commerce giants, the digital battlefield can feel lopsided. But in the age of aesthetic algorithms and scroll-stopping feeds, visual storytelling is more than just a nice-to-have; it’s how small brands punch above their weight. Standing out isn’t about being louder—it’s about being unmistakable. Find the